If you’re a regular user of TikTok, you have likely come across your Balance section within the Settings area of your account. In here, you can find TikTok coins. But what exactly are TikTok coins?
This guide explains everything you need to know about these virtual coins and whether they are worth getting.
What Are TikTok Coins?
In simple terms, TikTok coins are a virtual currency within TikTok. These digital coins can be swapped for real money and used to make in-app purchases.
Main Uses of TikTok Coins
1. Virtual Gifts
Sending virtual gifts to TikTok creators has become a popular way to show support and appreciation.
Everything from roses to galaxies can be sent to content creators during TikTok Live livestreams.
The appeal of these gifts includes the excitement of seeing them appear on-screen during a livestream.
It’s also an engaging way for users to interact with creators, who in turn can exchange these gifts for real money.
Note: TikTok retains up to 66% of the value of these virtual gifts.
2. Content Promotion
In addition to gifts, TikTok coins can also be used for promoting content.
Creators have the option to boost their videos by paying with these coins.
On average, a creator may gain around 10 new followers for every $1 spent on content promotion. However, results vary depending on the type of content.
Creators have observed that TikTok often promotes paid content to:
- Users located in the same region as the creator
- Users who follow many accounts
The downside is that these new followers may be of lower quality and not significantly increase engagement rates. Still, creators generally receive a noticeable and worthwhile boost when using coins for promotion.
TikTok Coins vs. Diamonds
Besides coins, TikTok also features diamonds, which are closely related to coins but serve a different purpose.
Here’s how the system works:
- Users purchase TikTok coins
- Coins are used to buy virtual gifts
- Creators receive diamonds from those gifts
- Diamonds can be converted into real money, withdrawn via PayPal
There is no direct way to convert coins into money, so users should carefully consider how many coins they want to purchase.
TikTok coins do not expire, so you can keep them as long as needed without losing their value.
Convert Coins into Diamonds
As previously mentioned, coins themselves don’t turn directly into cash, but gifts bought with them become diamonds.
Before a creator can cash out, TikTok takes more than half of the coins’ value.
Example:
- A lion virtual gift costs 29,999 coins (around $419.99)
- After conversion, the creator receives only $138.60 (a 66% reduction in value)
This highlights the substantial cut TikTok takes from each transaction.
How Much Are TikTok Coins Worth?
You may also wonder how much TikTok coins are actually worth.
As of now:
- 100 TikTok coins = $1.05
- Roughly $0.01 per coin
This makes it easy to estimate the cost of virtual gifts and the potential value of diamonds.
Note: The more coins you buy in one transaction, the lower the cost per coin.
Since prices may change, it’s recommended to check the Coins section in the app for the most up-to-date rates.
Conclusion
TikTok coins are a popular in-app feature used both by:
- Users, to buy virtual gifts for their favorite creators
- Creators, to promote their videos and reach more people
They help boost engagement between users and creators and have proven to be an effective tool for both sides.
While they’re not essential, TikTok coins can enhance your experience—whether you want to support creators or expand your reach as one.
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