If you run a business or represent a cause, creating a Facebook page is a great way to reach the right audience and encourage them to both engage with you and help widen your reach by sharing your content with their friends.
A Facebook page is a form of profile for a business or local cause, giving the page managers insight into reach, engagement, what content is performing well and what isn’t. What’s more, running a Facebook page provides the manager with access to ads and sponsored content, opportunities to collaborate with other businesses and creators, and so much more.
Suffice to say, when creating an unmissable presence on Facebook for your business or cause, building and utilising the features attached to a Facebook page is a no-brainer.
But how do you take a fledging Facebook page and turn it into a growing business marketing asset?
Here are some of the best ways to grow a Facebook page:
Create Good Foundations
The foundations of a Facebook page are its name, and the information linked to it, that lets users know what the page is about and what they can expect from it in terms of content and value.
While some users will discover your page through browsing and through a link between their interests or location and your page, others will search directly for pages that connect to their interests. So, choosing a name that clearly reflects the aim of your page is crucial for attracting new users.
Share Consistently and to a High Standard
A page is a source of information, engagement, inspiration, and community for its followers. Therefore, you need to be posting content on a regular, consistent basis – ensuring that all the content you do share is high in quality.
Not only does this ensure that your page followers will engage with the content and continue following the page, but it also makes it more likely that existing followers will share your content with their own community on Facebook.
Shared content and a shared link to your page is such an integral part of organic growth and should be considered as part of your posting strategy.
Invite Friends to Like Your Page
Where better place to start establishing a community on your Facebook page than with friends who will be keen to support you.
The ‘Invite’ tool on a Facebook page is a good way to directly reach out to friends and request that they follow you and engage with your content to help it become more visible.
By making sure that the ‘Invite’ tool is open and public, you can make it possible for followers to invite their own friends and help build a growing pool of followers around you.
Post as Your Page in Relevant Groups
It could be local community groups, or it could be a group that contains your target audience thanks to a shared opinion or cause. Whatever it is, joining groups as a page, and sharing your content and updates within that group, will draw attention to your page among a captive audience.
The aim here is to use an existing pool of users who you know will be interested in your page, and directly market your page to them with great content.
Think Beyond Your Own Posts
Running a Facebook page isn’t just about creating posts and sharing them with your audience. It’s also about replying to comments, keeping track of your DMs, and adding your own comments in conversation threads and streams that are relevant to your message and cause.
The more active you appear to be as a page, the more engaged your audience will be, the higher their trust in you will be, and the higher your page will rank within Facebook’s algorithm.
Tap Into Ad Campaigns
One of the easiest ways to grow your page following is by tapping into paid ad campaigns. This requires some strategy as to who you are targeting and what kind of content you are sharing with them, matching the right audience with the messages that they will relate to.
Accessing page insight tools can give you some more information about who is viewing your content and how they are reacting to it and engaging with it, so that you can finetune paid ads and ensure you only put money behind the campaigns that will perform best.
Use Cross-channel Promotion
There is nothing to say that you can’t use your Facebook page to market and drive users towards your website, your Instagram, and other platforms that you use as a business or local cause.
In fact, providing a Facebook page as an early touchpoint in the customer journey is a good way to entice them and give them a good overview of your business or cause, before sending them onto another site.
The Power of Facebook Pages
There are millions of Facebook pages on the platform, some of which are incredibly niche while others are open in their content and are designed to attract the biggest possible audience.
Regardless of your business or cause, creating a Facebook page is a great way to build a community of Facebook users around your message or company – spreading the word, raising awareness, and creating sustainable digital growth.
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