When you see beautiful photos on Instagram, you often wonder where they were taken. Sometimes, the location shown is a random phrase — how did they even get those phrases on Instagram? In this guide, we’ll show you exactly how to create a location on Instagram.
Sometimes, you’ll come across fictional places that clearly come from a novel or a movie. Yet, somehow, Instagram allows them to exist. This can actually become a valuable tool for strengthening your online brand. We’re here to help you take full advantage of the location tagging feature.
In this article, we’ll explain:
- Why locations are important on Instagram
- How using a fake or custom location could benefit you
- The exact steps to create your own custom location
Also, get ready for a little blast from the past — you’ll need help from a social media platform you may have stopped using. Intrigued? Keep reading to discover all the details.
Why Locations Are Important on Instagram
Instagram is a great tool for letting people know where you are. Viewers might be drawn to your beautiful photos and become curious about the location. Tagging a location can also help you expand your reach on the platform.
Instagram stores a collection of posts that share the same location. This makes it easier for creators to find and connect with one another. You also have the flexibility to change the location used on a post, even after publishing.
Let’s say someone wants to see content from a specific area. They could look it up on Google — or simply browse Instagram posts that have been tagged with that location. The location tag allows them to quickly view all content posted from or associated with that place.
Tagging a location is also a great discovery tool. Users can come across your Reels and carousel posts associated with a particular place. If they enjoy your content, they might start following you.
However, you might not always want to use an existing location. Maybe you want to create something unique. The good news is that you can create a custom location that Instagram will recognize. Here’s how.
How To Add a Location on Instagram That Doesn’t Exist
Instagram doesn’t automatically create every possible location tag. The perfect one you’re looking for may never show up. Fortunately, we’ve got tips on how to manually add a location that doesn’t exist yet.
But take note — this process is slightly more complex than it appears. You’ll need help from Instagram’s “older brother”: Facebook.
Since both platforms are part of the Meta family, this close relationship sometimes works in your favor — especially when it comes to features like location tagging.
Creating Custom Locations on Facebook
Make sure you have your Facebook login credentials ready. Follow these ten steps to create your custom location:
- Launch Facebook on your laptop.
- Log into your Facebook account.
- Turn on Location Services for Facebook.
- Type out the custom location you want to create.
- Click Add to confirm this new location.
- Select the appropriate category for the place.
- Now test if the location works: go to Instagram and log into your profile.
- Start creating a new post.
- When you reach the location step, search for the location you just added on Facebook.
- If it appears in the search results, it’s active. You don’t need to publish the post — this is just a test.
Now, your new custom location is available to everyone. Your followers, customers, friends, and fans can all use it to tag their posts. Make sure to let them know you created this location specifically for your community on Instagram.
Enjoy experimenting with new location ideas!
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